The San Diego Festival of Books is one of the nation’s premier literary events, welcoming more than 20,000 attendees for a full day of author panels, workshops, and entertainment. Under Fiona’s leadership, the event expanded its cultural reach and community impact while strengthening its connection to The San Diego Union-Tribune brand.

In 2023, the festival achieved record-breaking sponsorship revenue and a 25% increase in attendance. Through mission-aligned partnerships, Fiona secured high-profile, diverse authors, introduced expanded virtual programming, and developed a sponsorship initiative that funded participation for students from underserved communities.